This is the first day of the year 2009 and I have to fulfil a promise I made to myself last yearâ€¦
Alex Jeffreys taught us to carefully plan ahead and then work off your plan. On my to do list there are still a few items to tick off, but the most important of them is to let my readers get some insight in what happened so far on my journey to internet success with Alex.
As you know, I am one of about 500 students of Alex Jeffreys and I have been lucky enough to find AlexÂ´s coaching offer. Without too much hesitation I took that opportunity and registered for the program. Our first session took place on 24 November, or to be precise, for me it already was the 25th of the month! The session was scheduled and started at 6PM EST. As I live in Gibraltar, the last British overseas territory (formerly called colony) in Europe, this meant midnight for meâ€¦
My first impression of our mentor was very positive and it has been confirmed over and over again in the session which followed. Alex is a young internet marketer who shares with us all his failures and successes of his own career in that arena, and he does it with passion and patience, excitement and cool reason. He always over-delivers on his promises and he has set us on the right path to success in internet marketing.
â€œForward to Basicsâ€ was the motto of the very first session and Alex opened our eyes on the necessity of building a solid basis for the business, whereas many others claiming to know the â€œsecretsâ€ of internet marketing still want you to believe that it only takes a few simple steps and the millions will start pouring into your account.
True, the ultimate aim will always be to sell products. But why should people buy from me rather than the friendly competition? People will buy from other people whom they trust and from whom they have received something a value before. So, it is very important for a beginning marketer to build that trust, to create an image, a brand with your name on it, and what better argument can you get than associate yourself with another person who already has earned that trust and the confidence of your future customers?
This is why we are all proud to say that we are students of Alex Jeffreys, who in turn has Mike Filsaime as a mentor, and is associated with Michael Cheney, Jason James, Andrew Fox, just to name a few of the better known names of the trade.
Before my thoughts start to wander off and to drift away from my promise to tell you where I stand today, here is a short summary of what I have learnt and done so far:
We studied the importance of planning ahead, using mindmapping asÂ technique, learnt how to set up our first internet page, called a squeeze page, using autoresponders like Aweber.com to capture the names and email addresses of visitors by giving away a valuable eBook for free, setting up a blog as a personal diary and as something of value to attract people looking for help, advice, or consolation, and offering advice, help and consolation by sharing our very own experience and ideas, knowledge and skills with the internet community.
As this is the basic means today to build trust and to offer valuable information, a blog can be the key to success of failure in this business. If it is used mostly for sending people to other pages where they are offered some products or services to buy, a blog will not survive such pimping and dry out over time.
Instead, people want to find useful, funny, even personal information there, so that they get a better idea of who the person behind a business really is. Ultimately they will by from a person, not an internet page. That illustrates how important you as the person behind the pages really are.
You should therefore always be willing to learn, to share and to give freely â€“ and the money will follow youâ€¦
After setting up the squeeze page for a â€œprofit pulling platformâ€ (a product give to us by Alex), linking it with Aweber.com and PayPal, it was time to find ways to drive traffic to that page, and a very good way to do that is your blog. Active membership in so called social media like twitter or facebook, will help to boost the number of visitors to your blog and thus to build a list of subscribers to your first mailing list.
Today I can say that I am still lagging behind many of my fellow students, but I have a working blog, a squeeze page and profit pulling platform set up, I am an active member of twitter.com and of facebook and I am looking back to many years with failed attempts and two months with success coming my way.
Thank you, Alex! Thank you to all fellow students and to all visitors.
Please follow my development also next year, as there are exciting things ahead.
I wish you all a Happy New Year inÂ sound and stable health, with lots of love and friendship, peace and success. Always remember: the most important things in life cannot be bought for money, they have to be earned by generosity, giving, caring and loving others.
Gibraltar, 1Â January 2009